Key benefits of SPOT

  • Effective and efficient airtime planning
  • SQL database
  • Fast implementation
  • Intuitive interface: fast learning curve
  • Scalable: suitable for both small and large sales organisations
  • Robust: SPOT has been working problem-free for over 15 years

Comparison SPOT versions

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Technical requirements

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:1

 

CO
CREATED

 SPOT was developed over a period of 15 years in association with over twenty regional, national and international sales organisations in the Netherlands, India, the UK, France, Italy, Poland, Norway, Denmark, Finland, Sweden and Romania. This collaboration has resulted in a very user-friendly and stable system that meets the most modern requirements.

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USER
FRIENDLY

 SPOT was built with the user in mind. The intuitive interface makes SPOT fast, accurate and easy to work with. Well laid-out screens and built-in checks ensure that nothing goes wrong, even with very complex planning. Drag & Drop and advanced graphics make manual adjustments fast and simple. Experience has shown that users need only very brief training to be able to operate the programme.

:3

 

ONE
CENTRAL
DATABASE

 SPOT works with one central database, giving a clear and accurate picture of the latest situation any time you want. The central database guarantees that you always access the right data, particularly for multi-channel organisations. The database can process huge volumes of campaigns and commercials in no time, making SPOT ideal for large organisations.

:4

 

SECURE

 Working with SPOT reduces errors to a minimum. The user works from one central database, making it impossible to schedule conflicting commercials. Also, the built-in checks prevent human errors in the planning.
An extensive user administration enables you to determine exactly who is authorised to access SPOT and who is authorised to perform certain tasks.

:5

 

FLEXIBLE

 SPOT is highly flexible: multiple users, complex discounts, separation and exclusion rules, clash codes and copy rotation schemes can all be quickly and easily defined. The fast automatic planning system can cope with countless parameters, which can be adjusted to meet the advertiser's needs.

:6

 

FAST
IMPLEM
ENTATION

 SPOT is implemented in a matter of days, not months. It can exchange information with existing broadcast systems in no time and users need only minimum training to work with the intuitive interface. This allows you to install a full sales system in next to no time.

:7

 

MODULAR
SYSTEM

 SPOT is available in a Lite, Bizz and Ratings version. If you wish the Bizz and Ratings versions can be delivered as a multi-channel version. Both versions consist of basic modules for fast and efficient fully-automated campaign planning. The Ratings version has some additional powerful functions such as ratings, planning demographic groups, optimisation, invoicing and a fully-automated campaign planning. Thanks to the modular system, SPOT can be purpose-built to meet the specific needs of any sales organisation. That way, the costs stay under control and are known in advance.