Optimizer 3.0

In order to achieve the highest demographic yield with the available airtime, optimisation of the inventory is crucial. Most of the planning software systems allocate commercials without optimising them, resulting in valuable space being lost. SPOT Optimiser 3.0 increases the yield of every sales organisation by getting the most out of the available airtime. A considerable increase in the revenue is made possible with SPOT Optimiser 3.0!

:ENHANCE YOUR INVENTORY EFFICIENCY

An inventory consists of a maximum number of seconds for sale, spread over the available breaks. Conventional planning software allocates campaigns according to parameters such as budget, number of GRPs, time period and competitor clash codes. The result is planning that is efficient for the advertiser but not as efficient as it could be for the sales organisation!

The example below shows the use of SPOT Optimiser 3.0 in practice with an inventory of over 1 million seconds. Using SPOT Optimiser 3.0 results in optimisation of as much as 31 percent.

:SIMPLE PRINCIPLE, MORE REVENUE

The principle of optimizing is a simple one. Spots are placed in breaks where the selected demographic group is best represented. This means that you make the maximum use of your inventory. For instance, using the Optimizer, SPOT Optimiser 3.0 will place 'screwdriver' commercials during technical programs, and not in a break where family matters are being discussed. The SPOT Optimiser 3.0 may increase your revenue by up to 50% or more.